Every business defines critical processes and functions that it must perform efficiently and effectively. For example, it is critical to fill customer orders correctly and quickly. Key
business processes and functions are well-defined and well-documented.
Not only are these critical processes and capabilities well-defined, there are people responsible for the process and its results. Every person involved in that process has a specific role and responsibilities, and is evaluated and rewarded based on their work and the outcomes of the process.
Nothing that is important in a business is left to chance, or done on an “ad-hoc” basis. Except innovation.
If innovation is important, it must become an internal capability and a business discipline in order to consistently deliver new products and services. This means that your team needs to define an innovation process, define innovation roles and staff those roles with trained people. You need to change your corporate culture to encourage innovation and reward people who innovate.
Innovation will be consistently successful when it is as important and as well understood as your core business processes.
Until that happens, innovation will continue to be ad-hoc, sporadic, risky and unprofitable.