OVO is a small, diverse team with deep experience. We are led by two recognized innovation leaders.
Jeffrey has led innovation projects in the US, Western Europe, South Africa, Latin American, Malaysia, Dubai and Turkey. He has expertise in the entire “Front End of Innovation”, with specific focus on trend spotting and scenario planning, obtaining customer insights, defining an innovation process and open innovation. He is the author of three books about innovation, Relentless Innovation, 20 Mistakes Innovators Make and Make us more Innovative. He also writes the Innovate on Purpose blog, which ranks as one of the top blogs about innovation.
Dean is a senior consultant and leads the IgnidioTM idea generation practice. He is responsible for thought leadership,
project engagements and intellectual property development.
Dean has led innovation projects throughout the US and in East Asia. He has experience in idea generation, idea evaluation
and prototyping, as well as experience developing, managing and protecting intellectual property. Dean has a deep interest
in defining and developing innovation cultures.